Ditto Piquette


Ditto is a NYC-based venture  redefining the Piquette wine category. In 2021 the brand released an easy-drinking, low-alcohol spritz made from the byproduct of traditional wine production. Ahead of their launch, we worked with Ditto’s founders to create an expressive, illustrative, and differentiated brand design system.

︎ BRANDING
︎ PACKAGING DESIGN
︎ CREATIVE DIRECTION
︎ COPYWRITING
︎ ANIMATION
︎ BRAND APPLICATIONS


STUDIO PHOTOGRAPHY COURTESY OF DITTO







Hand pouring Ditto Piquette can with charcuterie spread. Best seltzer packaging design for Ditto Piquette
Stack of seltzer can design by Buddy-Buddy
Ditto tagline, design by Buddy-Buddy
Can carton packaging design by Buddy-Buddy for DittoDitto logo design on truck by Buddy-BuddyDitto business card design by Buddy-BuddyStreet advert of Ditto spritz packaging designs by Buddy-Buddy
Spritz seltzer packaging design by Buddy-Buddy for Ditto
Cooler filled with ice and cans of Ditto piquette spritz
Billboard design of Ditto spritz by Buddy-Buddy
Ditto seltzer spritz branding design on tote bag
Ditto Spritz sweatshirt with dark shadow




Table setting of Ditto Piquette spritz packaging design and snacks.




While Ditto launched with a single SKU, our packaging system was designed with a multi-flavor, multi-format growth strategy in mind. Following the initial product launch, two new flavors were formulated within the brand’s canned assortment.


Ditto Piquette wine packaging designs by Buddy-Buddy.
Ditto piquette wine packaging design by Buddy-Buddy
Social grid design + layout by Buddy-Buddy for Ditto Piquette.




Thinking beyond the approachable, everyday canned product lineup, we conceptualized future format extensions, including a premium line of bottled piquette. Pulling cues from the core brand expression, these limited offerings apply traditional wine conventions, with red, white, and rosé bases.







Wine packaging design by Buddy-Buddy for Ditto Piquette.







Wine branding and bottle packaging design by Buddy-Buddy for Ditto.
Wine branding and bottle packaging design by Buddy-Buddy for Ditto.
Wine branding and bottle packaging design by Buddy-Buddy for Ditto.







Wine branding and bottle packaging design by Buddy-Buddy for Ditto.









To discuss a potential partnership or to learn more about our firm please email:

info@buddy-buddy.co









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To discuss a potential partnership or to learn more about our firm please email:

info@buddy-buddy.co