Ditto Piquette
Ditto is a NYC-based venture redefining the Piquette wine category. In 2021 the brand released an easy-drinking, low-alcohol spritz made from the byproduct of traditional wine production. Ahead of their launch, we worked with Ditto’s founders to create an expressive, illustrative, and differentiated brand design system.
︎ BRANDING
︎ PACKAGING DESIGN
︎ CREATIVE DIRECTION
︎ COPYWRITING
︎ ANIMATION
︎ BRAND APPLICATIONS
STUDIO PHOTOGRAPHY COURTESY OF DITTO
![Hand pouring Ditto Piquette can with charcuterie spread.](https://freight.cargo.site/t/original/i/2f04828a6e6e97a52414b02e2f4d5e12ccad92b5f909500f84e96cd8f7b99f94/untitled-0060_72.jpg)
![Best seltzer packaging design for Ditto Piquette](https://freight.cargo.site/t/original/i/d68ed60af325ccf4f2c0af8fd9dba15bb97b394232a784825af7318a2cba547d/cans_across.jpg)
![Stack of seltzer can design by Buddy-Buddy](https://freight.cargo.site/t/original/i/a6e0a833be4cf7cbf6ff8aff483916e1f9660b127656ce66fba69340d4b7d9a4/grapes_can.jpg)
![Ditto tagline, design by Buddy-Buddy](https://freight.cargo.site/t/original/i/059d760f3dda0f56659e0d51be5ba601ea5c2eda3bc98807775b2d4740ef6833/sonice.jpg)
![Can carton packaging design by Buddy-Buddy for Ditto](https://freight.cargo.site/t/original/i/99a2c5507e578ca85ae054737b39e01fcac86c0b917da6979cbcbc702a37cf85/box2.jpg)
![Ditto logo design on truck by Buddy-Buddy](https://freight.cargo.site/t/original/i/17d03d89dd04505f6334346c8614eead5f21195f2f0304868e14efc49a81b39b/truck.jpg)
![Ditto business card design by Buddy-Buddy](https://freight.cargo.site/t/original/i/91d55ad5863f9980ab7169020532039ea932619bd1c9c2d71d1159f5870ae321/businesscard.jpg)
![Street advert of Ditto spritz packaging designs by Buddy-Buddy](https://freight.cargo.site/t/original/i/77891d760a5c015a72a4f9a0d18c1ae0e3238acdf0f82395259cbc96ec03859e/posters.jpg)
![Cooler filled with ice and cans of Ditto piquette spritz](https://freight.cargo.site/t/original/i/81473c2a958502aae895ec9f14a2ed6f7081925d3341190e8de6f7c1a04edfe0/cooler.jpg)
![Billboard design of Ditto spritz by Buddy-Buddy](https://freight.cargo.site/t/original/i/90b910f15629d8188ffa54b465754e1b46067c8821955d148ab563318eb2c6e7/billboard.jpg)
![Ditto seltzer spritz branding design on tote bag](https://freight.cargo.site/t/original/i/87d7f1e62cbf0716152b64b1fb6dc6916de7d07dd332c3403b1c8794479cc6f1/bag.jpg)
![Ditto Spritz sweatshirt with dark shadow](https://freight.cargo.site/t/original/i/92c619cc2058da0e9bad5d43f9831d63b22fc3f3a3c6964b0b7f50b247947756/sweatshirt.jpg)
![Table setting of Ditto Piquette spritz packaging design and snacks.](https://freight.cargo.site/t/original/i/2d15302d04a553f8f586392161d7562a70a9d98bc15daf4baf3d205e0e5c5fae/Screenshot-2023-06-28-at-2.38.13-PM.png)
While Ditto launched with a single SKU, our packaging system was designed with a multi-flavor, multi-format growth strategy in mind. Following the initial product launch, two new flavors were formulated within the brand’s canned assortment.
While Ditto launched with a single SKU, our packaging system was designed with a multi-flavor, multi-format growth strategy in mind. Following the initial product launch, two new flavors were formulated within the brand’s canned assortment.
![Ditto Piquette wine packaging designs by Buddy-Buddy.](https://freight.cargo.site/t/original/i/110d04b9d4fe2b60242210d7649cdce09549531dc6b3bd966ecb1d7498411daa/cans_across_varities.jpg)
![](https://freight.cargo.site/t/original/i/53d489c2c6fea41b4e1b8de57d3b9078a39ecd457bd4a3bad381b4430fa2e9a0/flat3.jpg)
![](https://freight.cargo.site/t/original/i/a0fa03d3315dad28e77a0dac373f852ac214d0a74712ab559d98949601ce3de0/flat2.jpg)
![](https://freight.cargo.site/t/original/i/b89d632334670f988fea7d5c5384330066db5db5f97b13f9cfd3d6d671f81aa1/flat1.jpg)
![Ditto piquette wine packaging design by Buddy-Buddy](https://freight.cargo.site/t/original/i/96b12ecb0bff1c93c71cc70be4915448dca990cdfacc49c30ba63e2329519987/boxes.jpg)
![Social grid design + layout by Buddy-Buddy for Ditto Piquette.](https://freight.cargo.site/t/original/i/4237a96d8bff95ab668e3a01cf63eb5e2d05d6bd17f1630b42e8defe5c57b45b/social.jpg)
Thinking beyond the approachable, everyday canned product lineup, we conceptualized future format extensions, including a premium line of bottled piquette. Pulling cues from the core brand expression, these limited offerings apply traditional wine conventions, with red, white, and rosé bases.
![Wine packaging design by Buddy-Buddy for Ditto Piquette.](https://freight.cargo.site/t/original/i/7cd8359a79c906c8896c39865ff7011da4b9bf2f847f4ecce55b03e74a5a2995/boxes_stacked2.jpg)
![Wine branding and bottle packaging design by Buddy-Buddy for Ditto.](https://freight.cargo.site/t/original/i/b9a54097cfe9eb4823f0593f89c4d76a96b1838a76931f19c95dfb85de42df53/bottles.jpg)
![Wine branding and bottle packaging design by Buddy-Buddy for Ditto.](https://freight.cargo.site/t/original/i/35a0c3f9b396496cfbeb442ee4825cb31d30b42cb5485b05979194091ac44ff4/bottles_rose.jpg)
![Wine branding and bottle packaging design by Buddy-Buddy for Ditto.](https://freight.cargo.site/t/original/i/a58bff9d32aa8dcd9a8e1c34a4b3bf04af990eb0cf67f1cf62918cab7d61271e/boxes_stacked_warehouse.jpg)
![Wine branding and bottle packaging design by Buddy-Buddy for Ditto.](https://freight.cargo.site/t/original/i/393974b3a38690bf9385065ebbda824050e35f350d4e9069f5ace7755df854da/white_box1.jpg)