Ditto Piquette
Ditto is a NYC-based venture redefining the Piquette wine category. In 2021 the brand released an easy-drinking, low-alcohol spritz made from the byproduct of traditional wine production. Ahead of their launch, we worked with Ditto’s founders to create an expressive, illustrative, and differentiated brand design system.
︎ BRANDING
︎ PACKAGING DESIGN
︎ CREATIVE DIRECTION
︎ COPYWRITING
︎ ANIMATION
︎ BRAND APPLICATIONS
STUDIO PHOTOGRAPHY COURTESY OF DITTO
While Ditto launched with a single SKU, our packaging system was designed with a multi-flavor, multi-format growth strategy in mind. Following the initial product launch, two new flavors were formulated within the brand’s canned assortment.
While Ditto launched with a single SKU, our packaging system was designed with a multi-flavor, multi-format growth strategy in mind. Following the initial product launch, two new flavors were formulated within the brand’s canned assortment.