Ditto Piquette
Ditto is a NYC-based venture redefining the Piquette wine category. In 2021 the brand released an easy-drinking, low-alcohol spritz made from the byproduct of traditional wine production. Ahead of their launch, we worked with Ditto’s founders to create an expressive, illustrative, and differentiated brand design system.
︎ BRANDING
︎ PACKAGING DESIGN
︎ CREATIVE DIRECTION
︎ COPYWRITING
︎ ANIMATION
︎ BRAND APPLICATIONS
STUDIO PHOTOGRAPHY COURTESY OF DITTO
While Ditto launched with a single SKU, our packaging system was designed with a multi-flavor, multi-format growth strategy in mind. Following the initial product launch, two new flavors were formulated within the brand’s canned assortment.
While Ditto launched with a single SKU, our packaging system was designed with a multi-flavor, multi-format growth strategy in mind. Following the initial product launch, two new flavors were formulated within the brand’s canned assortment.
Thinking beyond the approachable, everyday canned product lineup, we conceptualized future format extensions, including a premium line of bottled piquette. Pulling cues from the core brand expression, these limited offerings apply traditional wine conventions, with red, white, and rosé bases.
