![Fat Noodle restaurant logo animation by Buddy-Buddy](https://freight.cargo.site/t/original/i/d281126e1a079f8b12ceef1e7363d1e3b1419db36f5840de71cc6cc04e665191/logo_animation2.gif)
Fat Noodle
Fat Noodle is a new pasta-focused dining experience from James Beard Award-winning chef Paul Berglund. Buddy-Buddy was hired to bring Chef Berglund’s vision to life through a playful and approachable visual identity, and to apply the branding across all print, environmental, and digital executions.
︎ VISUAL IDENTITY
︎ STATIONERY & COLLATERAL
︎ WEBSITE
︎ ILLUSTRATION
FOOD PHOTOGRAPHY: LESLIE OLSON
RESTAURANT PHOTO: TJ TURNER, THE GROWLER MAGAZINE
![Paul Berglund restaurant photography by Buddy-Buddy](https://freight.cargo.site/t/original/i/fe5be0d5669e05b3cc2d47bae88036f65d0c902eb412fe4140a1e705f4264170/lasagna5.jpg)
![Paul Berglund restaurant photography by Buddy-Buddy](https://freight.cargo.site/t/original/i/8eb5abc9e064727d945fc9d93767980a9997300f812cab326b786fdb5a63210c/tabletop.jpg)
![Fat Noodle restaurant icons by Buddy-Buddy](https://freight.cargo.site/t/original/i/bdd1e1c4df1c0c5833f6f97d016ea7c7180d1905fe72dd1d811c4847a75a5697/stamps.jpg)
![](https://freight.cargo.site/t/original/i/941e1694d3de573c132986086a812ca80eb3b70cf7464f69cff457b1ebc992b6/noodleanimation3.gif)
![Fat Noodle restaurant bag design by Buddy-Buddy](https://freight.cargo.site/t/original/i/1f5872bd74b5800079672880d88b9ad5dccbe8c157d6474b9dcd5945b33785ce/bag_tomato.jpg)
![Paul Berglund restaurant photography by Buddy-Buddy](https://freight.cargo.site/t/original/i/660a7a07fba362530fe18c8227b756a7a128a69abc3dc7a920c386bd66fef54f/dishes.jpg)
![Rochester, MN restaurant menu design by Buddy-Buddy](https://freight.cargo.site/t/original/i/e635262d8f11133449c2d7925c8681861a031abe4867f5377a6d60a1745d3020/menus.jpg)
Chef Berglund’s inspiration for our design work was steeped in nostalgic, mid-century Italian-American sentiment. From the use of bright greens and reds to a custom logotype channeling mom-and-pop Italian eateries of the 1970’s, the final brand system has a distinctive personality that captures attention yet refuses to take itself too seriously.
![Rochester, MN restaurant matchbook design by Buddy-Buddy](https://freight.cargo.site/t/original/i/fb9f301b868d1c5cdfd4020491aef90a11cf4bbeac0c3697922292f386b21394/matchbox.jpg)
![Paul Berglund restaurant photography by Buddy-Buddy](https://freight.cargo.site/t/original/i/98a40b8dc6c41c23c2425385cbae58aa9b60b2c8b1750b7d08030e60eeb2ab84/dish_1.jpg)
![Rochester, MN restaurant apron design by Buddy-Buddy](https://freight.cargo.site/t/original/i/182bffa3adaa5295ae3480f6649b78fdcac11043f9239e9116276083fda1dcf6/apron2.jpg)
![Rochester, MN restaurant business card design by Buddy-Buddy](https://freight.cargo.site/t/original/i/8451f4a50cf532dba34fd28929d5c8a2642c08624050cbf59d6f94b26d032cbe/business_card2.jpg)
![](https://freight.cargo.site/t/original/i/cfe2b13681152a19fde6ff737a239c6d6ca1887088d26da9fad4e13cadf4d322/dish_2.jpg)
![Rochester, MN restaurant website design by Buddy-Buddy](https://freight.cargo.site/t/original/i/00c6a3ad47fc878049d97116bf883b97cecde647cd9c76dcecbdc01edfad83d9/web_comp.gif)
![Rochester, MN restaurant menu design by Buddy-Buddy](https://freight.cargo.site/t/original/i/34b098ea5ee8320b6e4d7c9454ccd32a7b773d864008211b07d349378cc734ee/cards.jpg)
![Rochester, MN restaurant blade sign design by Buddy-Buddy](https://freight.cargo.site/t/original/i/5b5f1ed49ae6bad66455d9b1bdc1f467b4914f999a32e1df6a1d7a1f9bb7e9a6/sign.jpg)
![Paul Berglund restaurant photography by Buddy-Buddy](https://freight.cargo.site/t/original/i/971001e98af12c9138bacd1b6c3f502ba761a99880ccd0cc16d81a574706fdfc/Online-Fat-Noodle-Paul-Berglund-Photo-by-Tj-Turner-009-WEB-2048x1366.jpg)
![Paul Berglund restaurant photography by Buddy-Buddy](https://freight.cargo.site/t/original/i/2ab835b0c16551b3432bf3c97da4fea1112ace8e0aa872cedd46346b06144538/_logotype_animation3.gif)
![Minnesota restaurant brand design by Buddy-Buddy](https://freight.cargo.site/t/original/i/377c2f5f1fd61d0b278b69d38fc032b1de918a7d6ddde28e7a9b75600542952e/noodlepattern.jpg)
![Minnesota restaurant brand design by Buddy-Buddy](https://freight.cargo.site/t/original/i/03738b309bfc4eb0dda652bb0a3d5f2b999ecf75a9b6d7705fa2bbaa6967596a/noodle_types.gif)
![Paul Berglund restaurant photography by Buddy-Buddy](https://freight.cargo.site/t/original/i/7639527ef7659e75da308f8baf0cc85033480620e91fe054c97acf6b940d7fd2/pastapan.jpg)
![Rochester, MN restaurant flag design by Buddy-Buddy](https://freight.cargo.site/t/original/i/3b5ab1266d2146c55397ed38b90e5f6ebab84db0684bb098cd5357d761c86a35/flag6.jpg)