Fat Noodle restaurant logo animation by Buddy-Buddy

Fat Noodle

 

Fat Noodle is a new pasta-focused dining experience from James Beard Award-winning chef Paul Berglund. Buddy-Buddy was hired to bring Chef Berglund’s vision to life through a playful and approachable visual identity, and to apply the branding across all print, environmental, and digital executions.




︎ VISUAL IDENTITY
︎ STATIONERY & COLLATERAL
︎ WEBSITE
︎ ILLUSTRATION

FOOD PHOTOGRAPHY: LESLIE OLSON
RESTAURANT PHOTO: TJ TURNER, THE GROWLER MAGAZINE




Paul Berglund restaurant photography by Buddy-Buddy

Paul Berglund restaurant photography by Buddy-Buddy
Fat Noodle restaurant icons by Buddy-Buddy
Fat Noodle restaurant bag design by Buddy-Buddy
Paul Berglund restaurant photography by Buddy-Buddy
Rochester, MN restaurant menu design by Buddy-Buddy



Chef Berglund’s inspiration for our design work was steeped in nostalgic, mid-century Italian-American sentiment. From the use of bright greens and reds to a custom logotype channeling mom-and-pop Italian eateries of the 1970’s, the final brand system has a distinctive personality that captures attention yet refuses to take itself too seriously.






Rochester, MN restaurant matchbook design by Buddy-Buddy
Paul Berglund restaurant photography by Buddy-Buddy
Rochester, MN restaurant apron design by Buddy-Buddy
Rochester, MN restaurant business card design by Buddy-Buddy
Rochester, MN restaurant website design by Buddy-BuddyRochester, MN restaurant menu design by Buddy-BuddyRochester, MN restaurant blade sign design by Buddy-BuddyPaul Berglund restaurant photography by Buddy-Buddy
Paul Berglund restaurant photography by Buddy-Buddy
Minnesota restaurant brand design by Buddy-Buddy
Minnesota restaurant brand design by Buddy-Buddy
Paul Berglund restaurant photography by Buddy-Buddy
Rochester, MN restaurant flag design by Buddy-Buddy


To discuss a potential partnership or to learn more about our firm please email:

info@buddy-buddy.co









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To discuss a potential partnership or to learn more about our firm please email:

info@buddy-buddy.co