Five Watt Coffee
Five Watt Coffee opened their first shop in South Minneapolis in 2014. With ambitious growth goals outlined by their five managing partners, Five Watt hired Buddy-Buddy to redefine the brand’s identity design and packaging system.
︎ VISUAL IDENTITY
︎ MESSAGING
︎ PACKAGING
︎ ILLUSTRATION
︎ ENVIRONMENT
︎ COLLATERAL
︎ SIGNAGE
The year-long collaboration resulted in an evolution of the Five Watt brand identity, an overhaul of all packaging and promotional collateral, and sweeping interior design updates, featuring over one thousand square feet of custom in-store murals.
“Working with Buddy-Buddy on our brand refresh opened our eyes to the importance of not only good, but also thoughtful design. The level of intentionality given to our project exceeded our expectations and the quality of the work they delivered speaks for itself.”
– Lee Carter, Co-Founder & Owner
