Five Watt Coffee
︎ VISUAL IDENTITY
︎ MESSAGING
︎ PACKAGING
︎ ILLUSTRATION
︎ ENVIRONMENT
︎ PROMOTIONAL COLLATERAL
︎ SIGNAGE
Five Watt Coffee opened their first shop in South Minneapolis in 2014. With ambitious growth goals outlined by their five managing partners, Five Watt hired Buddy-Buddy to audit and refine their original visual identity system. The fourteen-month partnership resulted in an evolution of the brand identity, interior design updates, and an overhaul of all packaging and promotional collateral. Since the completion of the work, Five Watt has secured national retail accounts and has grown to four locations–with more on the way.
“Working with Buddy-Buddy on our branding refresh opened our eyes to the importance of not only good, but also thoughtful design. The level of intentionality given to our project exceeded our expectations and the quality of the work they delivered speaks for itself - it's phenomenal!”
– Lee Carter, Co-Founder & Owner
