Good Earth Gardens
Good Earth Gardens is a solar-powered, multigenerational organic farm + garden in Bayfield, Wisconsin. Buddy-Buddy was hired to overhaul the farm’s brand system and design expression, including product packaging, signage, merchandise, and collateral.
︎ VISUAL IDENTITY
︎ PACKAGING
︎ ILLUSTRATION
︎ STATIONERY & COLLATERAL
︎ DIGITAL CONTENT
PHOTOGRAPHY: COLLEEN GUENTHER
With Good Earth’s small team, product variability, and in-house production limitations, we developed a systematic label system that would easily translate across a range of product categories and packaging formats.
The die-cut label system took cues from the primary brandmark, while secondary labels were created from the brand pattern, allowing for more versatile applications.
With Good Earth’s small team, product variability, and in-house production limitations, we developed a systematic label system that would easily translate across a range of product categories and packaging formats.
The die-cut label system took cues from the primary brandmark, while secondary labels were created from the brand pattern, allowing for more versatile applications.
The logo’s iconic wing silhouette was extracted to create a seamless sub-brand system for the farm’s different experiences and destinations.
The system applies across signage, environmental graphics, and digital content, allowing for a streamlined guest experience on-site.
The logo’s iconic wing silhouette was extracted to create a seamless sub-brand system for the farm’s different experiences and destinations.
The system applies across signage, environmental graphics, and digital content, allowing for a streamlined guest experience on-site.
