Human Powered Health
Building on fifteen years of success, Rally Cycling announced Human Powered Health, a new name for North America’s preeminent competitive cycling teams. Buddy-Buddy was hired by Rally’s internal creative group to redesign the team’s visual identity system in a way that embodies their global reputation, competitive spirit, and innovative culture.
︎ BRAND AUDIT
︎ VISUAL IDENTITY
︎ CREATIVE DIRECTION
︎ BRAND APPLICATIONS
PHOTOGRAPHY COURTESY OF HPH
![Human Powered Health cycling team logo design](https://freight.cargo.site/t/original/i/240690ad72856acdb4136bc83b14d1846d9942b29889412e89d67f46ab92545d/hph_1.jpg)
![Human Powered Health cycling team jersey kit design](https://freight.cargo.site/t/original/i/bfdd59d166a45a3fc9ecb41adf25c5d246f4a1a0084599d763245ef263cb07b2/hph_2a.jpg)
![Human Powered Health cycling logo and branding on gloves](https://freight.cargo.site/t/original/i/8cdac7bd9801c0a4ffc27fb5ba4dca5737d522c77ddfe7fe74f8c125c8b8ee94/hph_2b.jpg)
![Human Powered Health cycling team photos](https://freight.cargo.site/t/original/i/7343c7179bf24eb38b6bdabe9a0a3e16ef1505ff294f15def8581df90667c5c2/php_3a.jpg)
![Human Powered Health cycling team photos](https://freight.cargo.site/t/original/i/de05fdb6877b92f8008d66580206ec343276e37ff854311e9bf68ea2e0d99f94/hph_3b.jpg)
![Human Powered Health cycling team photos](https://freight.cargo.site/t/original/i/79b4c67d21379a19757086a6cd9600dd44c0a519b175b29ba92d341fed8b77cd/hph_3c.jpg)
![Human Powered Health cycling rebranding on riders](https://freight.cargo.site/t/original/i/76f317fea2ff4d162fe696642302cf75ac42034e045bedf1eefda46222e128e4/hph_4.jpg)
![](https://freight.cargo.site/t/original/i/29b4a6f1a03bbf1b76c9edfbafe7929d7120190a75be6e3cf363272b214f5955/hph_5a.jpg)
![](https://freight.cargo.site/t/original/i/a434196c3a14f019b44f610f35526d5ef2caf233aded540a3fc98420f891022f/hph_5b.jpg)
![Human Powered Health cycling logo design](https://freight.cargo.site/t/original/i/89bf637c15a4325d41c459d3d9fa7ab4fe174c07825a7967136305156bf6d94c/hph_6.jpg)
![](https://freight.cargo.site/t/original/i/231ecad6ab3f85b1d3989ab6faea071ce44020ff17ddcdc545f422c9ae81831f/hph_7b.jpg)
![](https://freight.cargo.site/t/original/i/3ef1c361d3ab31d7f609376200afb8a369ffe230e88f2115e09d3b81ead5abee/hph_7a.jpg)
![Social grid for Human Powered Health cycling brand design.](https://freight.cargo.site/t/original/i/5bf324d6b67ef607a5e03d05572c9deb59707684b83f1db36764cf9f0c58642b/Asset-1.png)
![Human Powered Health team rider winning race.](https://freight.cargo.site/t/original/i/badb0e17b61a12f5e1986b0e5c9c63954f1f279e88c73b29024bc46dd6811c7b/hph_9b.jpg)
![Human Powered Health cycling logo design on sock.](https://freight.cargo.site/t/original/i/fc042dfc206839d64361f304066be35bcd1a20f69096e35ed1776d3a8eae3e0d/hph_11a.jpg)
![Human Powered Health cycling team logo design on helmet](https://freight.cargo.site/t/original/i/0788e8226352833e3303825bbf906bfa6bddf1c0caa58fceac77b7ec0adc3e1f/hph_11b.jpg)
![Human Powered Health cycling logo design on team car.](https://freight.cargo.site/t/original/i/91473592cabb8cb79ddf5d12dae2bbdbc013ea333fc483b45667d800c67e575e/car.jpg)
![Human Powered Health cycling riders muddy after race.](https://freight.cargo.site/t/original/i/6f0a8011e2b9507a26ebb991838129b091de810bc25d4f12315b06eb5e95e41b/hph13.jpg)
![Human Powered Health cycling brand and logo design by Buddy-Buddy](https://freight.cargo.site/t/original/i/b2dae9e53a47a9f2650db564a70d049374d554706784fc12690de49cc7c3e901/hph_15.jpg)