Building on fifteen years of success, Rally Cycling announced Human Powered Health, a new name for North America’s preeminent competitive cycling teams. Buddy-Buddy was hired by Rally’s internal creative group to redesign the team’s visual identity system in a way that embodies their global reputation, competitive spirit, and innovative culture. 

︎ BRAND AUDIT
︎ VISUAL IDENTITY
︎ CREATIVE DIRECTION
︎ BRAND APPLICATIONS

PHOTOGRAPHY COURTESY OF HPH