Landmade Farm Brewery
Situated on thirty-three acres of organic orchards and farmland, Landmade is a new destination farm brewery in Poolesville, Maryland. We worked closely with Landmade’s founders to develop the brand’s design system, covering everything from identity and packaging to copywriting and environmental applications.
︎ BRAND IDENTITY
︎ PACKAGING
︎ COPYWRITING
︎ ENVIRONMENT
︎ COLLATERAL
︎ CREATIVE DIRECTION
Landmade’s approach to brewing is experimental and versatile, requiring a label system that could easily scale across a fast-growing product lineup.
The label layouts feature brand, product name, and style/production notes in a structured, repeatable oval container. Each beer took on a name of the founders’ current or former pets, displayed in a modern, harmonious color palette.
Landmade’s approach to brewing is experimental and versatile, requiring a label system that could easily scale across a fast-growing product lineup.
The label layouts feature brand, product name, and style/production notes in a structured, repeatable oval container. Each beer took on a name of the founders’ current or former pets, displayed in a modern, harmonious color palette.
The label layouts feature brand, product name, and style/production notes in a structured, repeatable oval container. Each beer took on a name of the founders’ current or former pets, displayed in a modern, harmonious color palette.
Following the on-premise success of Landmade’s 16oz. tallboy cans, the brewery expanded into regional distribution, requiring a new label system for smaller 12oz. cans.
We translated the original label system to a more condensed format, maintaining the original cues while introducing new iconography and typography, and optimizing layout for on-shelf retail display.
Following the on-premise success of Landmade’s 16oz. tallboy cans, the brewery expanded into regional distribution, requiring a new label system for smaller 12oz. cans.
We translated the original label system to a more condensed format, maintaining the original cues while introducing new iconography and typography, and optimizing layout for on-shelf retail display.
We translated the original label system to a more condensed format, maintaining the original cues while introducing new iconography and typography, and optimizing layout for on-shelf retail display.
In addition to packaging designs for on-premise sales and retail distribution, we also developed a more premium label execution for seasonal, limited-edition offerings from the brewery.
Featuring a more restrained layout and elevated typographic sentiment, these premium brews showcase experimental production techniques and ingredients grown and harvested from Landmade’s orchards and farm.
In addition to packaging designs for on-premise sales and retail distribution, we also developed a more premium label execution for seasonal, limited-edition offerings from the brewery.
Featuring a more restrained layout and elevated typographic sentiment, these premium brews showcase experimental production techniques and ingredients grown and harvested from Landmade’s orchards and farm.
