![NRDC logo design and rebranding by Buddy-Buddy](https://freight.cargo.site/t/original/i/67035eb48e16ae9b1f22a5d21a78095191d0279abd300cb9546af5b443ce7a3d/nrdc_logo.jpg)
NRDC
Since 1970, the Natural Resources Defense Council (NRDC) has worked to safeguard the earth—its people, its plants and animals, and the natural systems on which all life depends. The organization commissioned Buddy-Buddy to audit their decades-old branding and develop a refined visual identity that conveys a stronger sense of strength, pride, and action.
︎ VISUAL IDENTITY
︎ DESIGN AUDIT
︎ STATIONERY
︎ PROMOTIONAL COLLATERAL
CREATIVE DIRECTOR: BOB COMIRE
![NRDC Logo design and rebranding by Buddy-Buddy](https://freight.cargo.site/t/original/i/935d2d24843410740f1cea6e80734072d0302c45ca063d640b4682c0c3b93975/nrdc_logotype.jpg)
![NRDC logo sketch animation by Buddy-Buddy](https://freight.cargo.site/t/original/i/613ebfecff801338ef98aa78117b053845760685bd6d6666f756dbda3742fc7a/nrdc_sketch.gif)
![NRDC logo design and rebranding by Buddy-Buddy](https://freight.cargo.site/t/original/i/7afeca2c1d35c539a05ddd8659789d1e288095890ec5caaae226bcd6f97b7b65/nrdc_comparison.jpg)
![NRDC rebranding and handbook design by Buddy-Buddy](https://freight.cargo.site/t/original/i/8148bcf8572c47be8c810bc3271b915b77e3011cd161db058c44bc2aa6e61a10/nrdc_folders.jpg)
ILYA S. SAVENOK/GETTY IMAGES ︎
![ILYA S. SAVENOK/GETTY IMAGES.](https://freight.cargo.site/t/original/i/f4c31dfdc71d6b2376e88242d04e16018c4db5a8f130321c0a791c0840206697/nrdc_oliver.jpg)
![NRDC rebranding and business card design by Buddy-Buddy](https://freight.cargo.site/t/original/i/c97500c1acc86755d70141f315244ba8dfc102f67513e60a3b416d5bfd440d66/nrdc_cards.jpg)
![](https://freight.cargo.site/t/original/i/ff0c04b11e5de82c8b57551e30389f067c6f7042549521f4c8f46f520613463b/nrdc.jpg)
![NRDC rebranding and street advert by Buddy-Buddy](https://freight.cargo.site/t/original/i/0fce843572dfa95f411eb9c992f141368510d0aa2425b886f5eb97a1e1ae8846/nrdc_posters.jpg)
![NRDC logo rebrand and tote bag by Buddy-Buddy](https://freight.cargo.site/t/original/i/29f448691c044778d1437ec0df656f4a90021ce9dbd57365a88ac796c793637e/half_nrdc.jpg)
![NRDC logo rebrand and water bottle by Buddy-Buddy](https://freight.cargo.site/t/original/i/e9bb6cd2143ac748af10e7504cdaf69533d82e5414901d6a1b463325b8d2d18b/waterbottle.jpg)
![NRDC rebranding and logo design by Buddy-Buddy](https://freight.cargo.site/t/original/i/d62ad15caad425f7c58a43eb08dcdf4058327403b5f1ba7c3b98cf8a9af0380f/nrdc_paper.jpg)