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︎ VISUAL IDENTITY
︎ DESIGN AUDIT
︎ STATIONERY
︎ PROMOTIONAL COLLATERAL

Since 1970, the Natural Resources Defense Council (NRDC) has worked to safeguard the earth—its people, its plants and animals, and the natural systems on which all life depends. The organization commissioned Buddy-Buddy to audit their decades-old branding and develop a refined visual identity that conveys a stronger sense of strength, pride, and action. The bear, with head held high, confidently moves forward, while the shield represents strength and protection. The resulting work has imbued pride, energy, and focus to the organization at a critical time in their history.




ILYA S. SAVENOK/GETTY IMAGES ︎


RICK GERSON/VERBATIM ︎