Since 1970, the Natural Resources Defense Council (NRDC) has worked to safeguard the earth—its people, its plants and animals, and the natural systems on which all life depends. The organization commissioned Buddy-Buddy to audit their decades-old branding and develop a refined visual identity that conveys a stronger sense of strength, pride, and action.
︎ VISUAL IDENTITY
︎ DESIGN AUDIT
︎ PROMOTIONAL COLLATERAL
CREATIVE DIRECTOR: BOB COMIRE
ILYA S. SAVENOK/GETTY IMAGES ︎ RICK GERSON/VERBATIM ︎