
Odele
︎ VISUAL IDENTITY
︎ PACKAGING
︎ ILLUSTRATION
︎ STATIONERY & COLLATERAL
︎ DIGITAL CONTENT
︎ ART DIRECTION
Over the course of a year-long partnership, we created the brand’s visual identity system and go-to-market applications, overseeing everything from packaging design and print collateral to illustration, art direction, and digital content. The brand’s visual simplicity offers immediate distinction in a noisy and oversaturated category, while the logotype’s prominence on packaging achieves a billboard effect across the portfolio of products.
In January 2020, Odele launched exclusively at Target stores nationwide to glowing reviews and global press coverage.
MODEL PHOTOGRAPHY & ON-SET DIRECTION: PEGBOARD





















"I can’t say enough about the quality of work produced by Buddy-Buddy. Oftentimes, agencies are limited by their own “style”, but Buddy-Buddy was able to show us multiple (and each uniquely beautiful) ways to interpret our brand."
- Britta Chatterjee, Co-Founder






"Buddy-Buddy listened to us and pushed us—exactly what a great agency should do—but did so while respecting competitive context, operational constraints, and all the usual challenges of a fast-growing start-up. Buddy-Buddy has become an extension of our brand and we wouldn’t be where we are without them.”
- Britta Chatterjee, Co-Founder
