On a mission to redefine the hair care category, Odele set out to produce salon-quality products that are gender-neutral and priced for the whole family. We were approached by their founders to develop a visual brand language that conveys exactly what makes Odele so special: clean, premium products that perform as well as they present.
︎ VISUAL IDENTITY
︎ STATIONERY & COLLATERAL
︎ DIGITAL CONTENT
︎ ART DIRECTION
MODEL PHOTOGRAPHY & ON-SET DIRECTION: PEGBOARD
"THE NEW CLEAN HAIR-CARE BRAND THAT’S ALMOST TOO PRETTY TO USE."
Over the course of a multi-year partnership, we created the brand’s visual identity system and go-to-market applications, overseeing everything from packaging design and print collateral to illustration, art direction, and digital content.
The brand’s visual simplicity offers immediate distinction in a noisy and oversaturated category, while the logotype’s prominence on packaging achieves a billboard effect across the portfolio of products.
Since launching in January 2020, Odele has secured chain-wide distribution with national retailers Target and Ulta Beauty, and has expanded their product assortment from six to 30+ SKUs.
"Buddy-Buddy listened to us and pushed us—exactly what a great agency should do—but did so while respecting competitive context, operational constraints, and all the usual challenges of a fast-growing start-up. Buddy-Buddy has become an extension of our brand and we wouldn’t be where we are without them.”
- Britta Chatterjee, Co-Founder