![Odele beauty brand design and logo animation by Buddy-Buddy](https://freight.cargo.site/t/original/i/55c08845722f7f5dbb2b54d205560adc843beebeb8dc31035ca7e1d4e1a60209/logotype_animate_longform_NOFADE_optimized.gif)
Odele
On a mission to redefine the hair care category, Odele set out to produce salon-quality products that are gender-neutral and priced for the whole family. We were approached by their founders to develop a visual brand language that conveys exactly what makes Odele so special: clean, premium products that perform as well as they present.
︎ VISUAL IDENTITY
︎ PACKAGING
︎ ILLUSTRATION
︎ STATIONERY & COLLATERAL
︎ DIGITAL CONTENT
︎ ART DIRECTION
MODEL PHOTOGRAPHY & ON-SET DIRECTION: PEGBOARD
![Odele beauty packaging design by Buddy-Buddy](https://freight.cargo.site/t/original/i/03cba15937ee8c0e380a18a05abf14c1361e71e7a832ff560ec160fef3203052/bottle_hero6.jpg)
![Odele beauty icons and artwork by Buddy-Buddy](https://freight.cargo.site/t/original/i/76b729f3f570cdee3e29d829d2b7a28a9d39d14f8bdfee148bb49b9059380aa1/Asset-3-100.jpg)
![Hair model for Odele Beauty by Lauren Krysti](https://freight.cargo.site/t/original/i/e073b9499803d770c270a47aa6c565e7925fc7f0e0c9a5cf668f3ffe421566f2/photo1b.jpg)
![Hair model for Odele Beauty by Lauren Krysti](https://freight.cargo.site/t/original/i/393fcd0acef94c75734727bcedc86148ff720297f61612bec4a24bb9f03cdfc9/photo2a.jpg)
![Odele beauty icons and artwork by Buddy-Buddy](https://freight.cargo.site/t/original/i/2715a21814bc0a78cd12cee454d3c616ce2c7df5bdda36eb0b5e6cbccc1b6f97/icons2.jpg)
![Odele beauty icons and artwork by Buddy-Buddy](https://freight.cargo.site/t/original/i/d222fec726853e09aa44eac39c1fd5be23640b4ceb55f41ae5f1632f8ba593e8/icons3.jpg)
![Hair model for Odele Beauty by Lauren Krysti](https://freight.cargo.site/t/original/i/791fba233d4bf3cb6486ce1f0e799221f1204374a63bd6f256d2ee120e96c7ce/photo3a.jpg)
![Odele beauty icons and artwork by Buddy-Buddy](https://freight.cargo.site/t/original/i/54a6819911de462e01d0339ff1c4b0147afb6b97f00c5f268a69e147442cdf87/odele_art.jpg)
![Hands sharing a bottle of Odele shampoo packaging design by Buddy-Buddy](https://freight.cargo.site/t/original/i/e85abb45772d6bea317b483c15db932eb13c9d1cf52866e282486d208edefdeb/handoff-frame.jpg)
![Odele beauty packaging design by Buddy-Buddy](https://freight.cargo.site/t/original/i/4a7858c2971a54d0f5f91c287d2932ed7516decc5c678ae4da976d8eea36fa19/scatter5.jpg)
![Odele beauty packaging design by Buddy-Buddy](https://freight.cargo.site/t/original/i/8b502f96c1e9103fd3422ed3a50958e7e7d4ad95998f78755847c363226ab79e/single_bottles_smoothing2.jpg)
![Odele beauty packaging design by Buddy-Buddy](https://freight.cargo.site/t/original/i/21491eedeeb26be10216658f32e7edf4e5464215ed9bc3ebe59c3abc9c578592/single_bottles_volume2.jpg)
![Odele beauty packaging design by Buddy-Buddy](https://freight.cargo.site/t/original/i/b1199c4fc84d37a92c8bdc7f60d07baf144f1215d3ece604bac705d721dd1e8a/single_bottle_curls3.jpg)
![Odele beauty packaging design by Buddy-Buddy](https://freight.cargo.site/t/original/i/16b3faeafb5e98552f714722faf77d41be32f7f66eb67a0cc806b603ef777929/top_down_web3.jpg)
![Odele Beauty branding and business card design by Buddy-Buddy](https://freight.cargo.site/t/original/i/cc75d4a9347de12b166fb1fd97f17e82e7af6b2ac4067963d2237301b2c908a4/business_cards11.jpg)
![](https://freight.cargo.site/t/original/i/a1a50df61d273539ae5f89976a256ab3a44694f29bd85a4b924d7046b119e975/stationery_web.jpg)
![](https://freight.cargo.site/t/original/i/74e2af9c166e90383aaa02d254aae029730e17cd21b0240e65e631e5978c895a/stationery_b_2.jpg)
![](https://freight.cargo.site/t/original/i/175fc89124086ea7ff3371d49310659ee5f397b3560940b17dd7a08eac83aac0/booklets_all_2.jpg)
Over the course of a multi-year partnership, we created the brand’s visual identity system and go-to-market applications, overseeing everything from packaging design and print collateral to illustration, art direction, and digital content.
The brand’s visual simplicity offers immediate distinction in a noisy and oversaturated category, while the logotype’s prominence on packaging achieves a billboard effect across the portfolio of products.
![Odele beauty icons and artwork by Buddy-Buddy](https://freight.cargo.site/t/original/i/4e7c9c5def075af244be2bd2196419391576db5a01cd565afa753b49c4faa9a5/posters5.jpg)
![Odele Beauty branding and sticker design by Buddy-Buddy](https://freight.cargo.site/t/original/i/57327a349f08cb879d4fd969413db894fba5de12ffb906791022a5785353cec6/stickers2.jpg)
![Odele beauty influencer box packaging design by Buddy-Buddy](https://freight.cargo.site/t/original/i/25af99de343cd6b0f651062c381bbd1014a832193617d1b07a6cff27dbb21f70/box_2.jpg)
Since launching in January 2020, Odele has secured chain-wide distribution with national retailers Target and Ulta Beauty, and has expanded their product assortment from six to 30+ SKUs.
![Odele beauty packaging design by Buddy-Buddy](https://freight.cargo.site/t/original/i/74158be593aa4275e275861b47293c787348c3087cf668257cdc263be8b4efb3/bottle_ani2.gif)
![Hair model for Odele Beauty by Lauren Krysti](https://freight.cargo.site/t/original/i/a0e622aace457ccdfa3cfc5e353e6630b3104bcc800dbe56b7a62cabb7614880/photo4.jpg)
![Hair model for Odele Beauty by Lauren Krysti](https://freight.cargo.site/t/original/i/8f33ddbe4214f821c12276b1bdced099ec26637140bda23a5c0d4c5f60005f28/aria3.jpg)
![Hair model for Odele Beauty by Lauren Krysti](https://freight.cargo.site/t/original/i/2132e221d98dc68637433825bbb2f2fc603fb61c44cee2a742a96e53d38d5937/photo5.jpg)
![Odele beauty packaging design by Buddy-Buddy](https://freight.cargo.site/t/original/i/2b31e1bb8adcf390398414b6823eb8f7185736af908e6d20a1ad928f55e7357b/bottle_ani3.gif)
![Odele Beauty social media layouts and brand design by Buddy-Buddy](https://freight.cargo.site/t/original/i/8b094ab4fc194bae741f2061956e4e0c5a0086f311426621d2d423dd04099ebe/social_grid4.jpg)
"Buddy-Buddy listened to us and pushed us—exactly what a great agency should do—but did so while respecting competitive context, operational constraints, and all the usual challenges of a fast-growing start-up. Buddy-Buddy has become an extension of our brand and we wouldn’t be where we are without them.”
- Britta Chatterjee, Co-Founder
![Odele beauty packaging design by Buddy-Buddy](https://freight.cargo.site/t/original/i/f346533c3f7efd560571a2e5c7dc1253af8d23888d42f2d717d5f2d1fc4518ca/nikki_bottle_hold.jpg)