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Odele


︎ VISUAL IDENTITY
︎ PACKAGING
︎ ILLUSTRATION
︎ STATIONERY & COLLATERAL
︎ DIGITAL CONTENT
︎ ART DIRECTION

On a mission to redefine the hair care category, Odele set out to produce salon-quality products that are gender-neutral and priced for the whole family. We were approached by their founders to develop a visual brand language that conveys exactly what makes Odele so special: clean, premium products that perform as well as they present.

Over the course of a year-long partnership, we created the brand’s visual identity system and go-to-market applications, overseeing everything from packaging design and print collateral to illustration, art direction, and digital content. The brand’s visual simplicity offers immediate distinction in a noisy and oversaturated category, while the logotype’s prominence on packaging achieves a billboard effect across the portfolio of products.

In January 2020, Odele launched exclusively at Target stores nationwide to glowing reviews and global press coverage. 

MODEL PHOTOGRAPHY & ON-SET DIRECTION: PEGBOARD












"THE NEW CLEAN HAIR-CARE BRAND THAT’S ALMOST TOO PRETTY TO USE."


- Coveteur










"I can’t say enough about the quality of work produced by Buddy-Buddy. Oftentimes, agencies are limited by their own “style”, but Buddy-Buddy was able to show us multiple (and each uniquely beautiful) ways to interpret our brand."


- Britta Chatterjee, Co-Founder

















"Buddy-Buddy listened to us and pushed us—exactly what a great agency should do—but did so while respecting competitive context, operational constraints, and all the usual challenges of a fast-growing start-up. Buddy-Buddy has become an extension of our brand and we wouldn’t be where we are without them.”



- Britta Chatterjee, Co-Founder