Rochester, MN brewery brand design for Thesis Beer



Thesis Beer Project


Thesis Beer Project is a new craft brewery with a mission: to brew exceptional beer that serves as a catalyst for purposeful change in the Rochester, MN community. 



︎ VISUAL IDENTITY
︎ PACKAGING
︎ COMMS STRATEGY
︎ STATIONERY & COLLATERAL
︎ INTERIOR
︎ ILLUSTRATION
︎ SIGNAGE
︎ CONTENT



Thesis Beer logo design animation by Buddy-Buddy
Thesis Beer can and packaging design by Buddy-BuddyBrewery coaster designs by Buddy-Buddy for Thesis Beer Brewery growler designs by Buddy-Buddy for Thesis Beer Hands holding multiple pints of Thesis Beer in Rochester, MN



Their founders engaged Buddy-Buddy as creative partners in their business’s infancy to name the brewery, define their brand positioning, and bring their vision to life through an approachable and distinctive visual brand identity.






Brewery brand designs by Buddy-Buddy for Thesis Beer
Brewery t-shirt designs by Buddy-Buddy for Thesis Beer
Thesis Beer exterior blade sign in Rochester, MN
Brewery mural designs by Buddy-Buddy for Thesis Beer

Brewery mural designs by Buddy-Buddy for Thesis Beer
Brewery mural designs by Buddy-Buddy for Thesis Beer



In advance of the brewery’s 2019 launch, we created and oversaw every branded application—from packaging and merchandise to the taproom’s interior design, signage, and murals.


Our creative partnership continues to this day, including new product packaging, interior designs, and digital content.






Brewery branding and logo design for Thesis Beer in Rochester, MNBrewery can designs by Buddy-Buddy for Thesis Beer
Brewery artwork and illustrations by Buddy-Buddy for Thesis Beer
Brewery growler designs by Buddy-Buddy for Thesis Beer
Brewery exterior signage and mural designs by Buddy-Buddy for Thesis Beer


“The standout work of Buddy-Buddy was a huge differentiator for our business in a crowded craft brewery scene. Ross and Andy took the time to get to know us as individuals and listened closely to how we wanted our brand to feel, and why. They nailed the small details and brought our brand to life in an amazing way that was beyond what we could have imagined.”


– Allyson Palmer, Co-Founder & Owner





To discuss a potential partnership or to learn more about our firm please email:

info@buddy-buddy.co









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To discuss a potential partnership or to learn more about our firm please email:

info@buddy-buddy.co